Trendology: Building an Advantage through Data-Driven Real-Time Marketing
Free Download EBook Trendology: Building an Advantage through Data-Driven Real-Time Marketing
Read Trendology: Building an Advantage through Data-Driven Real-Time Marketing book online now. You also can download other books, magazine and also comics. Get online Trendology: Building an Advantage through Data-Driven Real-Time Marketing today. Are you Looking Download or read Trendology: Building an Advantage through Data-Driven Real-Time Marketing for free..? enjoy it.
*Selected by Amazon's Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book Awards
Should an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're strange, they're different... and they are working.
In today's ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?
Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C. Penney, Nike, Sony, IKEA, and many more) to uncover patterns of real-time
Download your Trendology: Building an Advantage through Data-Driven Real-Time Marketing book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.
Read Trendology: Building an Advantage through Data-Driven Real-Time Marketing book online now. You also can download other books, magazine and also comics. Get online Trendology: Building an Advantage through Data-Driven Real-Time Marketing today. Are you Looking Download or read Trendology: Building an Advantage through Data-Driven Real-Time Marketing for free..? enjoy it.
*Selected by Amazon's Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book Awards
Should an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're strange, they're different... and they are working.
In today's ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should brands best capitalize on trends?
Kerns dives into the data from more than 100 of the top brands on Twitter (including Disney, MTV, Starbucks, Coca-Cola, BMW, J.C. Penney, Nike, Sony, IKEA, and many more) to uncover patterns of real-time
Download your Trendology: Building an Advantage through Data-Driven Real-Time Marketing book in PDF or ePUB format. You can read these on Mac or PC desktop computer, plus many other supperted devices. The free download for Windows or Mac OS take less than a minute to install over a broadband connection.
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